Chiropractic Practice: Are FRICTION Points Sabotaging Your Practice Growth?

Chiropractic Practice: Are FRICTION Points Sabotaging Your Practice Growth?

Chiropractic Practice: Are FRICTION Points Sabotaging Your Practice Growth?

Hello everybody. I’m Dr. Bob Hoffman from The Masters Circle Global.

Today we’re going to talk about are friction points sabotaging your practice? You know hardly anybody ever talks about friction or friction points, but this is really valuable stuff that can change your practice forever. Friction is anything that slows down your practice or your progress. Friction is what causes patients to consider, “Do I ever even need to come back to this office?”

Friction is anything that changes the transaction process with your patients and delays it. I could assure you, there are hundreds, literally hundreds of points of friction in every practice, in every business quite frankly. And if you’re not willing to look for these points of friction and slowly but consistently eliminate them, they’re going to have damaging and devastating effects on your practice. They are in fact already sabotaging your practice.

You see friction is everywhere in your practice. And until this moment it’s probably been invisible. Reducing or eliminating friction from your practice has huge, positive effects. Things like it will improve your new patient attraction. It’ll improve your new patient conversion. It’ll increase compliance, it’ll improve productivity. It’ll give you better clinical outcomes and the list goes on and on.

So the very first thing we have to do is have a model. One of the most successful businesses in the world right now, and one of the most successful businesses in the world over the last decade or two has been Amazon because Amazon is basically a frictionless business. They know what you want to order before you know what you want to order. And once you order the very first time and put in your name and your address and your credit card information, you never need to do that again. They remove the friction.

When you order a product, they immediately start telling you what other people who ordered that product also ordered, eliminating more friction. And I’m using this just as a model for you to start to think in terms of how can I make this work for my practice. So I got to tell you asking patients to make one appointment at a time is friction.

People should be pre-scheduled for multiple appointments, asking patients to pay for one visit at a time is friction. Because every time they reach into their pocket or their pocketbook is friction, and you need to recognize those things.

But trust me when I tell you, because we’ve researched it, that there are hundreds of additional points of friction, like extended waiting room time, like not educating your patients. By having a website that’s too hard to navigate or doesn’t answer the patient’s questions. Like inconsistent social media marketing, like poor training of your staff so that they don’t know what to do or how to answer questions properly. And the list goes on and on.

And one of the things that we do in the Masters Circle in coaching our clients is to point out the common and the uncommon points of friction that are sabotaging or at the very least slowing down the growth of a practice and how to notice them and more important, how to eliminate them. And to the degree that you eliminate friction from your practice, there will be more organic, natural growth of the practice.

You’ll be able to attract more new patients. Inactive patients will start coming back in. More patients will accept your recommendations at the report of findings. Your patients will be far more compliant following your schedule of care, exactly the way you’ve laid it out from beginning to end. Your staff will be more productive and more dollar productive. There will be far, far less stress and far, far more growth and progress.

And if this is something that you’re looking for, this is a critical linchpin in practices that again, have basically been ignored or not spoken about or not taught until we came along, teaching it.

Now we have our next live seminar coming up. It’s coming up May 13th and 14th in Orlando about making your passion, their passion, becoming a passion brand. A passion brand can only be a passion brand if they’ve located and eliminated their points of friction. And you’ll learn so much more about this in this 10 hour intensive seminar taking place in Orlando May 13th and 14th.

You’ll notice at the bottom corner of this graphic is a QR code. If you put your camera, take out your iPhone or your camera right now and put the camera on that QR code, it’ll take you right to our landing page. It’ll tell you everything about the seminar, who needs to attend, why you should be attending, what you’re going to learn and the dramatic impact it will immediately have on your practice.

So please take out your camera, aim it at that QR code and read along and find out what you need to do to attend this seminar in Orlando, May 13th and 14th.

Next week, we’ll be back with another Thrive In Five, just for you.

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