Chiropractic Practice: The Secret To Effective Patient Education
*The following is an actual transcript for Chiropractic Practice: The Secret To Effective Patient Education. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.*
Chiropractic Practice: The Secret To Effective Patient Education
Hello everybody. And welcome to Thrive in Five I’m Dr. Dennis Perman, and I’ll be your chiropractic coach for today. The subject matter of this Thrive in Five is the secret to effective patient education. Wouldn’t it be nice if there was a single secret that would solve everybody’s patient education, riddle a last that’s not quite exactly the way it works, but you’ll see people do what they do for one of two reasons, either because they have to, or because they want to, in the beginning, when your patient is in pain, they feel like they have to come in. And that’s the time when they tend to be most compliant. When it turns out that they start to feel better. Well, frankly, now, unless you’ve established a foundation where they want to come in, then if they no longer have to, then they probably won’t. Now, why is this so important?
Because depending on what kind of practice you have that will either suit their needs, or it will not sufficiently suit their needs. Now practices tend to fall into one of three categories or a blend of these three categories. The first is the pain or condition based practice. And that’s pretty easy to understand patients come in, they have a painful problem. They wanna be treated for the problem. The chiropractor delivers the service. They feel better pays the bill leaves and comes back. If they need you again, that’s the condition based practice. Then you have the subluxation based practice. The more traditional chiropractic practice that patients are trained, that when they have a subluxation, that’s when they need to come in. So it’s less related to their pain and symptoms, but it is still a relatively transactional process where the patient understands that if they’re subluxated, then they do need to come in.
The doctor tell, lets them know if they’re subluxated or not. And they follow through the third form of practice is the wellness practice. And the wellness practice is where people develop a sense of lifestyle that includes chiropractic care as part of what they do in order to be as healthy as possible. Now, why is this so important? Because the patient education process you choose will vary depending on the blend of practice, you have almost, nobody has a pure pain practice or a pure subluxation practice or a pure wellness practice. We have blends. And that’s why it’s important for you to learn the skills of educating your patients in each of these scenarios so that you can create the kind of relationship with the patients that you really want. Now, what is that relationship made of that relationship is made of the ability to generate rapport, a connection with them and the ability to generate a commonality of values,
A depth of understanding as to what’s important to them. So you can show them how, what you do, helps them get what they want. Now, this is where it becomes important for you to understand what kind of practitioner you are and what your real message is. Because if you’re a pain based practice and while some philosophical chiropractors may look down on that, I certainly don’t when I’m in pain, I want somebody who knows how to help me. So there’s nothing wrong with that kind of practice, but most of your patient education is gonna be condition based. You’re gonna be talking to them about first aid. You’re gonna be talking to them about how they should probably take care of themselves. And you must remember that lecturing at them is less effective than asking questions to initiate and, and sculpt a discovery process. Now, for those patients who are more subluxation based or practice, that’s more subluxation based.
Then your line of questioning is going to be more around helping them to understand the movement of their structure. Did they feel flexible? Did they feel stiffness any place? Do they experience a relationship between proper movement and freedom from, from symptoms? This is where you begin to knit together. What’s important to you as a subluxation based chiropractor with their depth of understanding. Now, a wellness based chiropractor is going to have a broader way of educating the patient because you aren’t only focused on their, on relief of their pain. You aren’t only focused on the correction of their subluxation. You’re focused on the delivery of the wellness services that cause them to experience the quality of life that you want for them and that they want for themselves. So the questions you asked are more along the lines of how is what your, how is what you want to do, being compromised by this problem.
How is this problem preventing you from doing the things that you want to do? And by listening those answers, now you can help to shape the person’s lifestyle, not only their relief, not only their response to subluxation correction, but to their lifestyle. And this turns out to be one of the most potent ways for you to engage the patient in the education process, because you always wanna make your patient education values driven. That’s the critical key. That is the secret to effective patient, uh, communication and education that you make your, uh, you make your exchanges with them driven by values. But the trap that we tend to fall into is that we wanna close based on our values. We wanna educate based on our values. And yet the most important values are the values that the patient has. And the most important values are the values that you and the patient share.
So by being willing to first embrace this idea that people do what they do because they want to, or they have to second to recognize that there are three types of practices and that we’re each a blend of those three types, the condition based, the subluxation based and the wellness practice, you can formulate your patient education around the values that you and the patients you attract share. And by doing that, now you’re using a method of patient education. That’s much more likely to get your point across, you know, I really enjoy sharing these distinctions with you, but the most important part of what we do here is to help you to grow your practice so that you can help more people. There’s a practice growth calculator, that it would be very easy for you to tap into. It will take you no more than one minute to enter the basic information.
It’s really simple stuff. Like how many days a week do you work? And how many new patients do you get a month? Like really super simple stuff. How many people do you see a day? I mean, it’ll take you less than 60 seconds to insert this basic information into the practice growth calculator. All you have to do is run your scanner on your phone, your camera, on your phone, over the QR code that you see right here. And that will take you right to the practice growth calculator. It will take you, as I said, no more than a minute or two to enter the, uh, the information that you need to put in, but it will give you back a wealth of distinctions about how your patient education is landing for example, or how frequently you have to petition people to bring in new patients, or how are you managing your money?
Are you getting full value and is your patient getting a full exchange? The only way to detect these parameters is to use the practice growth calculator, to seek out how your numbers fit your concept. If they do Bravo, if they don’t, which in many cases, they do not. That’s an opportunity for you to find out why as part of the practice growth calculator process, you can call and either Dr. Bob or I will sit with you and help you understand what the meaning of the results on the calculator are. And you’ll be astounded. So many doctors have told us that it was a pivotal moment for them when they finally understood what their statistics were trying to tell them, please let us serve you in this way. There’s no charge it’s done as a courtesy and a as a gift to the profession that has been so very good to us. Please run your phone, your scanner, your camera, over the QR code in the corner of this slide, fill out the, the, the data. It will take you no more than a minute, and you will be initiating a process that is likely to help you help more people make more money and be more fulfilled in practice. Everybody. It’s my pleasure to serve you. It’s my pleasure to share this information with you. I’m Dr. Dennis Perman from The Masters Circle Global signing off for Thrive in Five.
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