Chiropractic Coaching: Are Your Patients Expectations Being Met?

Today, let’s discuss, are your patient’s expectations being met? Please listen and learn from this Thrive in Five. I’m Dr. Bob Hoffman for The Masters Circle Global where legends are made and legendary practices are built through chiropractic coaching. There’s not one chiropractor listening to today’s Thrive in Five who is immune to what I’m about to share with you.

I know right up front your first reaction when you hear this may be to deny, ignore or even become defensive about what I’m going to share. If this is how you feel, you especially need to listen. Before we go on, we might as well add one more important thing that most likely will trigger the same response.

You probably don’t have the skills or experience to solve this problem on your own. Whether you come to Super Conference regularly, or have not been there in years, or have never been here. It doesn’t really matter. Let me tell you what matters. If you’re planning to flourish in practice and not just survive, I strongly suggest you do whatever it takes to get to Superconference in September in Atlanta.

There’s no time right now to bury your head in the sand. For those of you who are savvy enough to see this opportunity, please listen carefully. There is currently a major disconnect between the business you think you’re in and the business your patients think you’re in, and this is a huge problem. From a business standpoint, and yes, your practice is a business, Most of you believe you’re in the health business or the subluxation business or the wellness business.

But unfortunately, consumers, your patients and your prospective patients think you’re in the pain business. You can learn more about how to take advantage of how the consumer sees you by registering and attending Super Conference. And how do we know? Of the over 500, 000 Google searches for chiropractor or chiropractic just last month, not one had anything to do with health, wellness, or subluxation.

They were all related to pain and cost. And some of you might find something else very interesting because many of you hang your hat on your special technique. But there wasn’t one search asking for chiropractic based on technique unless of course your technique is a ring dinger. So what happens when the business you see yourself in differs from the business everyone else thinks you’re in?

Well, it’s going to undermine the very foundation of your practice. The impact is not just theoretical. It manifests in tangible ways that can severely affect your bottom line and your future. Let’s cut to the chase. Here’s the inevitable outcome. The longer the disconnect exists, The more entrenched your loss becomes until one day the market share you’ve built over years or maybe even decades or roads, leaving you to struggle to stay afloat and make no mistake about it.

Market share is the lifeblood of any business, a clear indicator of your ability to influence how your patients and community think about you and what you do. Yet when there’s a disconnect between what you think you’re selling and what customers believe they’re buying, that vital metric can become a slow, almost imperceivable decline.

At first, the signs may be easy to dismiss, a slight dip in your patient visit volume, a less enthusiastic response to getting adjusted or an increase in customer complaints. These are not just anomalies, these are not just anomalies, their early warning signs of a more significant issue. When your patients no longer see your services meeting their needs or expectations, they begin to drift away slowly but consistently.

They gravitate towards competitors who in their eyes better understand and fulfill their needs and desires. When patients feel that when their doctor doesn’t understand them or fails to meet their expectations, they don’t just leave, they disengage. They stop advocating for you and your practice. And today’s hyper connected world, that disengagement spreads rapidly.

To safeguard your practice and ensure long term success, it’s crucial to regularly reassess and align your business offerings with consumer expectations only by truly understanding your patients and delivering on your brand’s promise. Can you avoid these pitfalls and build a practice that not only survives, but flourishes and thrives in today’s crowded market where the public is bombarded with choices.

A strong, clear, and consistent brand message is more important than ever. Without it, you risk becoming just another voice in the noise, easily being ignored and quickly forgotten. which is one reason the chiropractic franchise model of low price services has been exploding. So once again, we want to emphasize, it’s not likely that you have the skills or the experience to solve this problem on your own.

Not only can you not solve the problem on your own, but the reality is the only way to address this disconnect is with a team of experts. Some inside and some outside the chiropractic profession. And we’ve put that special team together just for you. One of the most important character traits in life is to be coachable, to be okay with someone guiding you, helping you make the right decisions.

Guiding you on what to focus on, things like patient compliance and how to properly and effectively segment your patients and your services, as well as properly clarifying what business you’re really in and how to expand your capacity. And how to improve your market share. As I often say, you must be willing to let go of the past to embrace the present and prepare for the future.

When you stop fooling yourself and wake up to what’s possible and recommit to your dream and become the best version of yourself and adapt to the changing times. your will not only recession proof your practice, but you future proof it as well. When you understand the reality of being disconnected from how your audience sees you and the business you believe you’re in, the functional health management score is the first step in connecting the business you see you’re in and they start to see you going forward.

Quite frankly, the functional health management score is essential in today’s successful model, especially if you have any hope in getting your connection back in alignment with what others see and believe. If you’re not already familiar with the functional health management score, or if you want to take this significant but simple online test yourself, take out your cell phone right now.

Go ahead. I’ll wait for you because I want you to start scanning the QR code on the screen. and take the test yourself and see what your score is and see how easy it is to implement this. It’ll show you how to make the invisible visible in your life and in your practice and what you could do that no one else is doing.

I want to remind you that the fundamentals have changed, the model has changed, and so has your ability to influence your staff, your patients, and your community. You need to know what these changes are and refinements are and how to implement that properly and effectively. So please make sure you scan that QR code right now, take the test, find out more about the functional health management score, because this is a way to reconnect what’s been disconnected.

We’ll see you again next week with another Thrive in Five.

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