What you charge for chiropractic care will always be an expression or a reflection of your self-esteem. Unfortunately, many Doctors of Chiropractic think that their fees have something to do with their community, the current economy, the marketplace or how long it takes them to adjust a patient.

The truth is that DC’s with low self-esteem use outside factors for an excuse for their low fees. It is essential to understand that your fees should only reflect your inner self-worth. Ultimately, it will be your self-worth that will create your net worth.

How much are your adjustments worth? The answer to this vital question is determined by how much value and reverence you have for the life enhancing benefits of chiropractic care and by your self-image, self-worth and self-esteem.

This is totally consistent with the BE-DO-HAVE model that states that in order to HAVE more you must first BE more. Raise your standards, raise your self-esteem and then raise your fees.

Most chiropractors have embarrassingly low fees or have not raised their fees in years. Allow me to share with you Hoffman’s Rule regarding fees: “Unless 10% or more of your patients are complaining that your fees are too high, it is a positive indicator that they are not.” For ninety-nine percent of our profession, I have certainty that 10% of your patients do not complain that your fees are too high.

Therefore, it is time to raise your fees. If you feel any anxiety about asking for more and getting more for chiropractic care, answer this essential question: Are you more committed to your fears or to your dreams? Focus on creating more value and better service. Pay attention to the little details, because it is the little things that make the big things big.

It’s all in your head and all in your attitude. Be proud of your fee increase and know that you and chiropractic are worth more. Do not try to explain it away with a two-page letter to your patient documenting that you have not raised your fee in seven years, the increase in the cost of living and that now postage stamps are thirty-seven cents. A simple and professional announcement that states, “As of January 1st, our adjustment fee will be $50. Thank you for your friendship, understanding and loyalty.”

Patient finances have radically changed over the years. Most chiropractors have forgotten that they work for their patient, as they actually believe that they now work for the insurance companies. The true doctor-patient relationship is being replaced by a business relationship, structured around cost containment and orchestrated by a faceless third-party that cares more about the bottom line than the patient’s well being.
The average Doctor of Chiropractic has a Patient Visit Average of 19 while the average DC has been adjusted hundreds if not thousands of times. This is incongruent and does not serve the patient well. Most disturbing, is that when you hold onto a patient for an average of only 19 visits, you rob the patient, the profession and yourself from experiencing the miracles that chiropractic is famous for. This in turn continually weakens or diminishes your self-esteem.

Unlimited Chiropractic Care At A Fixed Fee (UCCAFF) was created to revolutionize patient financial policies, making chiropractic available while preserving profitability for you. UCCAFF will help you resolve both issues of increasing retention and increasing your fee.

Practicing the outdated allopathic visit-by-visit model of payment will continually sabotage your efforts to improve your practice. The purpose of UCCAFF is long-term patient compliance. It is designed to increase retention and to focus the patient away from the treatment model and toward a quality-of-life model of health care.

It is a revolutionary and time tested fee system that focuses on healing and not just symptoms by offering the patient one global fee for unlimited utilization. Unlimited Chiropractic Care At A Fixed Fee will restore the true doctor-patient relationship and allow you to demonstrate your commitment to serve instead of your compulsion to just survive.

The concept of “One Global Fee” for unlimited utilization is commonplace in our society. You pay one global fee for a service like AOL for unlimited utilization. You pay one global fee when you go to Disney for unlimited utilization. In health care, you pay one global fee for unlimited utilization with Orthodontists and with Obstetricians.

You even pay one global fee for unlimited utilization when you hire an attorney on a retainer. In every circumstance that you pay one global fee, utilization increases; which is exactly what we want in chiropractic.

I recognize that the concept of Unlimited Chiropractic Care At A Fixed Fee is a “financial paradigm shift” for doctors, like chiropractic care is a “health care paradigm shift” for patients.

The UCCAFF system is based on creating a long-term relationship with the patient based on trust and respect. It creates a non-insurance dependent model of patient finances so necessary in these changing times in health care. We chiropractors know better than anyone that life is one adjustment after another and yet, chiropractors have been historically slow to adjust or adapt to changes in society. Remember that change is inevitable, but your growth is optional.

It’s The Ultimate Retention Tool.

Unlimited Chiropractic Care At A Fixed Fee will re-establish the true doctor- patient relationship, as your focus will shift back to doing what is right for the patient and off what is acceptable for the insurance carrier. UCCAFF is the health care financial plan of today and the ultimate retention tool. Increased retention is essential not to pad your bank account, but to properly and effectively serve the needs of the patient. Once the barrier between patient finances and patient care is removed with UCCAFF, you will be able to focus on what is most important…getting the patient well and keeping them well.

Getting patients well and improving the quality of their lives will improve your self-esteem. By now you see that this is a cybernetic loop that either works for you or works against you. Choose today to make it work for you. To quote Richard Carlson, author of “Don’t Worry, Make Money,” “You can either make money or you can make excuses. You cannot make both.”

Now is the time for you to raise your standards, to raise your expectations of yourself and to finally attract prosperity and abundance into your life. Now is the time for you to decide how much your adjustments are worth and to decide that they are priceless. Be more confident, more certain and more competent.

I have seen UCCAFF transform practices worldwide from stressful to successful, from poverty to prosperity. Please use the concepts, consciousness and ideas ethically and lovingly, and you’ll reach more people, make more money, and above all, help more families realize the miraculous benefits of Chiropractic care.

I would urge you to invest in yourself (something that people with high self-esteem always do, because they know that they are worth it) and in your practice by purchasing my new and exciting UCCAFF program. For only $189, you receive a 44-page manual outlining each and every step to doing this properly, ethically and legally. In addition, you will receive 2 CD’s of me explaining every detail necessary to insure your success and a third CD of all the necessary downloadable forms, letters and agreements you will need to implement this program correctly and effectively.

To order your UCCAFF program, please call 1-800-451-4514 Ext. 117

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