Most often, the Super Bowl is billed as a clash of the titans — a super power football dynasty pitted against an upstart challenger, the greatest scoring stars against the greatest defenders, stuff like that. This year, though, is different from the norm.
This year, there really aren’t any huge stars on either team — many excellent players, to be sure, but the focus of this year’s Super Bowl revolves around the coaching and the teamwork that is exemplified by each side’s style.
This "whole is greater than the sum of the parts‘ mentality is useful in your office, too — while you may or may not have any ’superstars" on your team, good leadership, proper behavioral shaping and constant reminders of your common purpose will set the stage for continued movement forward. Learning to maximize the talents and abilities of your assistants and associates is not only profitable and productive, it’s what winning teams are made of, teams that can perform at the highest level season after season after season.
Here are a few pointers for getting everyone on the same page. First, make sure everyone is clear about the purpose and mission of the office — serving in a chiropractic office is not like any other work, and unless each staff member sees the vision clearly, some of the idiosyncrasies of the job may affect morale. When the team is certain about the desired outcome, it’s more likely that they will bring their best attitude and be willing to go above and beyond the call of duty.
Next, be sure that each staff member has had sufficient training and rehearsal to feel confident in the battlefield. Telling them or showing them once may not be enough — train repeatedly until everyone knows that they can count on each other to deliver.
Establish some simple and consistent policies for everyday situations — what time everyone is expected to be at their positions ready to go, suitable attire, easy stuff like that, so you create a team consciousness. Then, continually refine your code of standards until everyone elevates their play to the highest level possible. This enhances the team experience, and also makes troubleshooting problems easier, since everyone is accountable to man their post effectively.
Finally, plan a kind but direct method of giving feedback, so the behaviors can be molded and reshaped until they approach the ideal. The flexibility and persistence to keep changing and moving in the direction of mastery is the hallmark of the great team.
How would you rate your team? Be a better leader, and guide your staff toward your dream, and you’ll reap the rewards you’ve always wanted — helping more people, and making more money with less stress. And if you’re not sure how to do that, get some coaching, so you don’t have to reinvent the wheel — others have traveled that path before you, so capitalize on their distinctions and streamline your path to success and fulfillment.
Dennis Perman DC, for The Masters Circle
PS Last chance to register for the San Fran MVP — improve your leadership, your marketing, your patient education and your confrontational tolerance! Special guest speaker Richard Flint provides practical team building advice, so come and get motivated, while learning specific techniques for building a bigger and better practice. We’ve even added continuing education for many states — to register for SF or NJ, or for more info, call 800-451-4514 or go to themasterscircle.com.
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