Dear Doctor:
There’s a lot of talk about success -- is it luck, fate, or position that separates the few from the many, or is it something more subtle and intrinsic? Having had the opportunity to examine this phenomenon, there’s no real mystery – the chiropractors, indeed the people who succeed are the ones who are willing to do whatever it takes to succeed.
Depending on how you define success, you will be asked to deliver in a variety of ways – perhaps long hours, high confrontation, tough decision making, risking your capital, among many other possibilities – but the unifying factor is the willingness to put yourself on the line and do whatever it takes.
Sometimes the challenges seem insurmountable, but that is the very situation that kicks the success process into high gear, for those who are up to the task. When conditions dictate that you step up to your own greatness, those who answer the call benefit out of all proportion to what might be expected, while those who linger in procrastination and uncertainty dangle over the precipice between mediocrity and failure.
Start with a sense of positive expectancy – if you can’t begin there, where will the energy come from to push through the rough spots? Next, you must have outcome clarity, a sense of specific focus on what exactly you intend to accomplish. Then, you’ll have to take stock of your resources – do you have the raw materials to make it happen, or can you get them? Finally, you’ll need to take massive action, and follow through – and here is where many well-intentioned chiropractors miss their chance, simply because they have under-anticipated what will be required of them.
Great attitude goes far, but it is just so much empty enthusiasm unless backed up with masterful execution of your work. Developing your expertise clinically, philosophically, as a businessperson, as a communicator, and as an advanced citizen, sets the stage for more than just success – it provides a pathway for making a significant difference in the lives of those you touch and serve.
Review those issues in your practice that seem to be lagging behind others, and be willing to invest in yourself – causing your own growth by directing your attention effectively is the most powerful vehicle for change we know of. Become a master of your craft – it will come back to reward you and yours beyond your wildest dreams.
Dennis Perman DC, for The Masters Circle
PS Last chance -- “The Master Plan 2005” seminar is this weekend, including a 98 page book filled with tools for building and running a successful practice – to register, or for more info, please call 800-451-4514 or go to themasterscircle.com
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