Dear Doctor:
In the aftermath of our highly successful “Master Plan 2005” seminar, one fact became glaringly obvious to me – many of us have slipped on the basics of practice building and practice management, and could benefit greatly from revisiting the fundamentals.
I can’t help remembering an old slogan that I believe originally came from Jim Parker – LSMFT, standing for Loving Service, My First Technique. A return to healing consciousness and genuine concern will help us recall why we do what we do. Patients are entitled to our very best, and that goes beyond competent case management – it requires that we offer the same quality to our patients that we would to a friend or loved one, which creates an environment that is conducive to the best possible results.
Next, we must be prepared to sweat the details of our clinical care – study and learn the most effective techniques, do the appropriate tests, spend the necessary time to deliver the very best service, do your due diligence in discovering how to best help the patient and then follow through with the very finest care you can muster.
Polish your office procedures – your intake procedure, especially your report of findings, sets the tone for the patient’s response, so continually refine your team’s attention to detail. Master your patient communication skills, and give the patient the “A” adjustment every time. Minimize wasted time and render your care as conveniently as possible for your patients. Develop a set of financial policies that is fair to your patients and profitable for you.
Finally, remember that no matter how long you’ve been in practice, you are still a work in progress. Never stop investing in yourself, with seminars, coaching, reading, listening to tapes and CD’s, masterminding, or personal activities like good spinal care, exercise, meditation or eating well. When you exemplify what you teach, you become a living, breathing representative of chiropractic and wellness that people can connect with -- your behavior will speak so loud, it won’t matter what you say.
Raise your standards, and hold yourself to them – when you handle the basics with skill, passion and a great attitude, it will come back to reward you many times over. Take an honest look at yourself and your practice, and see where you could use a little sprucing up, or even an overhaul – your patients will benefit significantly, and you will, too.
Dennis Perman DC, for The Masters Circle
PS Come see guest speaker Guy Riekeman at our second quarter seminar, “Secrets of Exceptional Practices” -- please call 800-451-4514, or go to themasterscircle.com.
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