Chiropractic Coaching: Can You Make Real Money with Modalities and Technologies?

Today, I want to ask you, can you make real money with modalities and technology? So please listen and learn from this week’s Thrive in Five. I’m Dr. Bob Hoffman for The Masters Circle, where legends are made and legendary practices are built through chiropractic coaching. Do you know the reason why most of you will never make money using modalities or technology in your practice?

If Well, it’s the same reason most of you rarely engage your patients as most leave or drop out of care. And it’s the same reason why you get very few responses to your emails and have hardly any engagement on social media. If you’re ready to move on from all of that and end your frustration, please pay attention and hear the reason.

The reason Is a lack of segmentation. You fail to segment your practice, the people in it and the services you offer. Most, if not all of you have a tendency and an unconscious habit to lump everyone into one segment called patient. You found a system or maybe even fell into a system of one size fits all because you got lazy and that’s a big mistake.

So don’t segment. You’re paying patients from your wellness patients. You fail to do that. You don’t segment your patients by gender. You don’t segment your patients by age or your patients that take a few minutes of care versus those patients take longer. You don’t segment your patients by yours or their goals.

You don’t segment your patients by those committed to ongoing care versus those that are not committed. You don’t even segment your new patients compared to patients that have been coming in for you for multiple visits. Do you realize that segmentation is a key to lifetime patients and should always be considered when you’re creating your lifetime patient formula?

And don’t tell me that your goal is to make everyone healthier and that’s why you don’t segment your patients. By the way, because that’s your goal, it doesn’t mean it’s everyone’s goal. In fact, for most people coming to you, health is the furthest thing from their mind. The most successful healthcare practitioners, whether they’re brick and mortar or online, the healthcare experts you may follow with their articles, their research, and every successful healthcare business I’m aware of, no matter how big or small, All segment the people they serve or want to serve.

Do you want to know why we never increase our market share and have such a high rate of people dropping out of care? No segmentation. Do you know why? You have one of the highest dropout rates in the entire health care world. No segmentation now besides constantly losing patients by not segmenting them.

The real loss is how much revenue you’re losing by not segmenting your services, especially your modalities. and your technologies. Instead of segmenting your modalities and technologies, most of you have been convinced that most of your modalities and technologies you offer, the more of them that you can offer, the more revenue will generate.

And reality, it does just the opposite. Unsegmented modalities and technologies also ignore the needs of the people you’re trying to serve and in their eyes, making your care unaffordable, especially in today’s economic environment. Instead of segmenting these modalities and technologies so they have value and generate real revenue, you treat them as if you’re selling bagels, the famous baker’s dozen.

Let me give you an example. If I come to you in pain, what do you think my immediate goal is? Is it cell regeneration? Is it brain balance? Is it reducing oxidative stress? Is it better socks? Or do you think it’s better posture or improving my cervical curve or improving the findings you found on my x ray?

No, it’s none of that. Let me tell you what it is. It’s getting me out of pain. So what modalities and technologies have the greatest value and are the easiest to sell to the patient at this phase of care? Here’s the answer. The ones that help you reduce their pain the fastest. Does that mean that the other modalities aren’t good?

Of course they are, but they’re no good at this point of care. So when those other modalities have value to your patient. Is it a different level? It only occurs once you’ve taken them out of their pain, out of their symptom-based patient to becoming a more health and wellness patient. The problem is, up until now, the only tools you’ve ever been taught as, as an example, like table talk, rarely work, and certainly don’t work alone.

And if you listen to people telling you to pull out their research card, accept the fact that you’d be better off selling bagels. If you want to stop selling bagels in your office and bring real value and revenue to all the modalities and the technologies used, you must start using the functional health management score.

Because it is designed to help segment your patients and your, uh, modalities and technologies. In fact, nothing else I know of will do it any better. If symptom relief and health and wellness are the only ways to segment your modalities and technologies to benefit your patients, of course not. You could segment them into passive and active modalities and a myriad of other options and other segments.

The key to revenue generation with modalities and technologies is not more of them. That’s a losing strategy in today’s world. Just like with your patients, only segmentation will provide any benefit and ring the register. So start segmenting with the ultimate tool, the functional health management score.

You know, I often say that one of the most important character traits in life is to be coachable. To be okay with someone guiding you, helping you make the right decisions, guiding you on what to focus on, like repeat business or patient compliance, how to properly and effectively segment your patients and services.

And as I also often say, you must be willing to let go of the past to embrace the present and prepare for the future. When you stop fooling yourself and wake up to what’s possible and recommit to your dream, being the best version of yourself, and adapt to the changing times, restoring your energy, your certainty, your commitment, and your passion, you’ll recession proof and future proof your practice.

Quite frankly, The functional health management score is essential in today’s marketplace, especially if you want to create lifetime patients and generate real money. If you’re not familiar with the functional health management score, or if you want to take this simple, but really significant online test yourself, take out your cell phone right now, go ahead and do it.

Don’t wait for me and start scanning the QR code on your screen and learn much more about your score. your health and how easy it is to implement this in your practice. It will show you how to make the invisible visible in your life and in your practice for your patient’s life and what you can do that no one else is doing.

I have to point out the fundamentals of change. The marketplace has changed. Your focus has to change. Practice is so much different today than it was just four or five years ago. The business model has changed. Your ability to influence how your staff and patients think and behave has changed. You have to adapt.

You can’t keep doing the same thing over and over again and hoping and praying it’s going to get better this week. You need to know what these changes are, what these refinements are, and a prop, how to properly and effectively implement such as the functional health management score and segmentation of all your services, your modalities and your technologies.

I know this was helpful, but you got to implement it. We’ll see you next week for another Thrive in Five.

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