Chiropractic Coaching: Have You Mastered The Art and Science of Persuasion?

Welcome to this week’s Thrive in Five. I’m Dr. Bob Hoffman for The Masters Circle Global, where legends are made in legendary practices are built through chiropractic coaching. Today I want to ask, have you mastered the art and science of persuasion? Today’s most successful business model is based on six essential concepts, and yet 99% of our profession is unaware of any of these concepts or how they interfere or more likely stop your practice from growing. To remind you, the six essentials are friction pricing, clinic operations, becoming a passion brand, persuasion, and finally getting inside the head of the decision maker. Today our focus is on persuasion. Today we’re going to discuss why it’s so essential in today’s world for you to master the science and art of persuasion. When you can consistently persuade, inspire, and ignite the imagination and the emotion of others, you instantly become unstoppable, irresistible, and irreplaceable.

We all like to think that those of us who consistently produce the best clinical outcomes should have the most successful practices, but unfortunately, this is rarely the case. It’s those colleagues who are the best communicators, who fully understand how to influence the thinking and the behavior of others that have the most successful practices. It is in clinical skill only. It is a social and communication skill that is the common denominator of practices that are crushing it. In today’s marketplace. The very nature of work has changed and will continue to change, and so are the skills required for you to stand out, get ahead, and achieve more. Remember that if the rate of change outside your practice is greater than the rate of change inside your practice, at best, your practice will have significant challenges and at worse, you won’t have a practice for very long.

According to the scientists, while the tools we use to communicate and influence have evolved the way our brains are wired to consume and then comprehend information has not changed at all. The ability to convince others that your ideas, beliefs, or healthcare recommendations matter is the single greatest skill that instantly will give you a competitive edge. What would your practice be like if you mastered this skill to the point that you produce as many referrals as you could possibly handle, that every potential new patient accepted your full care plan, that your patients followed your recommendations exactly the way you laid ’em out from beginning to end, or that your staff was so super productive and powerful, that they grew your practice without you. You mastered the ancient art of persuasion by combining your words, your ideas, and your emotion to move the other person into action.

This is a fundamental skill to go from good to great learning. How to develop an emotional connection with others like your staff, your patients, or other professionals in your community is the winning ticket in today’s world, have you mastered the art of persuasion? The truth is, the short answer is no. I’m urging you to do whatever it takes to master the ancient art of persuasion to thrive in the modern world. It’s a trainable skill. Ladies and gentlemen. The odds are overwhelming that you never realized how important persuasion is and probably considered yourself a good communicator. And yet the unfortunate truth is most of your new patients do not accept your care plan, drop outta care prematurely, and you have files filled with an active patients. This is another example of the benefits and the reasons why it’s so important for you to hire a chief operating officer.

And I’m certain if you’re honest with yourself, you know I’m talking about you. The most important question is this. Is it possible for you to succeed or express your potential or feel the joy in fulfillment you are meant to feel every day. If you’re not even aware of any or all of these six essential concepts, The Masters Circle Global has tremendous experience. He helping doctors just like you have their best year ever year after year by acting as their Chief Operating Officer and helping them become masterful communicators. Having a Chief operating officer who has a deep understanding of any and all types of chiropractic practice, doing it with remarkable and predictable results for decades and doing it at a fraction of what COOs typically earn in the marketplace. And this is what expert coaching, mentoring, and having a COO could do for any practice regardless of its size.

Expert Chiropractic coaching focuses you on what is the best and the easiest way to get from where you are to where you want to be. So here’s my first suggestion. If you want to reclaim your passion and purpose, reclaim your joy and happiness, and if you’re finally serious, and I hope you are, that you need to adapt to grow your practice in today’s marketplace and grow it in a way that you’ve never done before by becoming far more persuasive. On your screen right now is information about our upcoming seminar that you do not want to miss on the six essentials, and how you can quickly become far more persuasive and how you can go from ordinary to legendary. On May 19th and May 20th, you’ll see a QR code

On the right side. Take out your phone right now, take out the camera and aim it right at that QR code. It will take you to learn a lot more about this remarkable and essential two-day seminar and why you and your staff need to attend. Ladies and gentlemen, I’m urging you to get off the merry ground of continuing to do the same things over and over again and just hoping and praying that magically it’s all gonna come together and get better because the calendar marches forward. So take action, my friend, not for me, but for yourself and the people you serve. Take out your camera. If you missed it the first time, aim it at that QR code. Learn all about this upcoming two-day amazing seminar in Chicago and why you need to attend with your staff. I hope to see you there. Have a great day, and we’ll have another Thrive in Five for you next week.

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