Chiropractic Coaching: The 6 Essentials – Be Afraid! Be Very Afraid!

Welcome to this Week’s Thrive in Five. I’m Dr. Bob Hoffman for The Masters Circle Global where legends are made and legendary practices are built. Today I want to discuss completing the six essentials. If you haven’t completed it, you must be afraid. Very afraid. Listen, I know that change is scary when people don’t know their options or don’t understand those options. They always default to the status quo to doing the same old, same old thing. This is true for your patients and it’s true for you, my dear friend. We all have this inner conflict because in our genetic makeup we have this desire for never ending improvement to do better, to be more, to become more masterful, to grow and to expand. Unfortunately, the majority of us also claim to the status quo, to seek comfort, which neutralizes the desire to grow because we never grow by thinking the same thoughts or doing the same things over and over again.

All growth occurs on the other side of your comfort zone. This is a neurological phenomenon. As you know, your sympathetic nervous system, your fight, flight, or survival nervous systems, primary function is survival. Your brain knows that if you keep doing the same things over and over again, you’ve survived. And it also doesn’t know that if you make any changes, that it threatens your brain, cuz it doesn’t know for sure you’re gonna sub survive making those changes. So we live a life of being afraid of living a life of Groundhog Day and having a groundhog practice of practices doing the same thing over and over again day after day, week after week and month after month. So here’s the problem. If the rate of change outside of your practice is greater than the rate of change inside your practice, you are going to definitely have a problem.

You become the frog in tepid water that’s getting a little hotter each and every day until it boils alive. The innovators don’t live this way. The history makers don’t live this way. The pioneers don’t live this way and nor does the top one or 2% in our profession not live this way. It’s so very important for you to get that the world has changed, patient expectations have changed, that patients are far sicker today with more layers of damage than ever before. Financial plans have changed, and you must be willing to adapt, modify, refine, and update your thinking and your actions. We gave you access to completing the discovery form that we created to help you, to help you understand the new essentials for today’s practice, to help you realize what you now need to focus on to help you realize that it’s easier to

Change than to stay the same so that you can move in the direction of your joy and fulfillment, super growth, and becoming a proud member of the Million Dollar Plus Club. Are you afraid of finding out what you may be doing wrong? Are you afraid if you complete this super simple but highly important questionnaire that you’ll be signing up for a hidden program that you can’t get out of? Or are you afraid that you’re giving away your contact information? And here’s a more important point. Is your fear of any or all of these worth the price of staying stuck, of not growing or expressing your potential or chiropractic not turning out to be exactly what you had expected? Maybe you’re afraid that once you learn what you should be doing differently, that you won’t be able to do it. Has being afraid of change best served you?
That’s the question you have to keep asking. Has the defaulting to the same old, same old enhanced your life and your practice? I think not. And I believe you think not as well. So let me tell you exactly what will happen if you are brave enough. By completing the discovery form and by paying attention and being open-minded, you’ll be able to see and make just a few key distinctions that will shine a light on the refinements and the modifications in your thinking and in your actions each day so that your practice has instant traction for growth, excitement, productivity, and profitability. You do not have to throw your current practice out, you just have to update it. In today’s fast changing best in class model, the fundamentals have changed. The focus has changed, the business model has changed. Your ability to influence patients and staff have changed.

You need to change. The rewards could easily generate thousands upon thousands of dollars and thousands in how you feel about yourself. I can assure you that a few important but simple changes will change the game for you for the better and forever. As you know, The Masters Circle Global has tremendous experience helping doctors just like you have their best year ever, year after year after year, by acting as their Chief Operating Officer and helping them becoming masterful communicators by keeping up with the changes in practice, having a Chief Operating Officer who has a deep understanding of any and all types of practices, and doing it with remarkable results for decades and doing it at a fraction of what Chief Operating Officers typically earn in the marketplace. So here is my most important suggestion. If you want to reclaim your passion and purpose and reclaim your joy and happiness, and if you’re finally serious and realize you need to adapt to grow your practice like never before. And if you wanna learn about why you need to become more persuasive, more productive, and more profitable, right now on your screen is a QR code, please take a moment, take your cell phone out, take out the camera on it, aim it at that QR code. Go ahead. 

I’ll wait for you. Aim it at the QR code. It’ll take you directly to a special site where you can complete the discovery form. All simple yes and no answers about The Six Essentials For Today’s Practice. I’m urging you to get off that merry ground of continuing to do the same thing over and over again and hoping and praying that magically it’s gonna get better because the calendar moves forward. Take action, my friend, not for me, but for yourself and the people you serve. Place your camera on that QR code right now and complete the Discovery Form. And hit the submit button so that we can help you see what you’re missing. The goal of the discovery form is making the invisible visible so you could fix it. Have a great day, everyone.

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