Chiropractic Coaching: The 6 essentials…What Are You Teaching Your Staff

Welcome to this Week’s Thrive in Five. I’m Dr. Bob Hoffman for The Masters Circle Global, where legends are made in legendary practices are built through chiropractic coaching. Today I want to ask regarding the six essentials. What are you teaching your staff? One of the simple but significant things I’ve been teaching for 30 plus years is this. There are three things you must do every single day in practice. First, educate your patients. Second, adjust your patients. Third, train your staff. You must get this staff training never ends. Even the best staff, the most intelligent staff, the longest tenured staff, they all default to doing things their way, not your way, because it’s human nature to default to what’s comfortable. Some weekly training should be planned and organized and some spontaneous. Either way, it’s essential that all staff do the things the way you want them done all the time.

So here’s a secret. How you treat your staff is how your staff treats your patients. So be kind, supportive, nurturing, and persistent as you explain how to do things and more important why you do them that way. So let me ask you a question. If the six essentials are the most important practice growth strategy to join the Million Dollar Plus Club, have you trained your staff on it or even told your staff about each of the six essentials and why each of them are so essential today? If you have a growth mindset and if you’re serious that you want to do better, increase your impact and increase your income, you need a quality team consistently trained and up to date with all working for the same exact goals as you are. As an example, we often find that your staff is usually more aware of your practice points of friction than you are and are more effective at correcting, neutralizing, or eliminating these points of friction than you are.
Did you ever think why the most successful practices continue to adapt to the changing times and continue to train your team over and over again and continue to drill down and train on these six essentials? 

Remember to have what only 5% of what the best in class in our profession has. You must be willing to do what 95% of what the profession is unwilling to do. Quite frankly, the six essentials should be part of your daily and weekly training and meetings, and it would be smart, very smart to have each staff member complete the discovery form themselves to help you and help them find the contradictions in your practice that are holding you back. We gave you access to completing the discovery form that we created to help you, to help you understand the six new essentials for today’s practice to flourish and thrive. These are the six essentials for those that are best in class to help you realize what you need to focus on, for you to become best in class and to help you realize that it’s easier to make minor changes than to stay the same so you can move into the direction of more joy, more fulfillment, super growth, and becoming a proud member of the Million Dollar Plus Club has the faulting to the status quo best served you?

I don’t think so, and I don’t believe you think so. So completing the discovery form and paying attention and being open-minded, you’ll be able to see and make a few key distinctions that will shine the light on the minor refinements and modifications in your thinking and in your actions every day in practice that will give you instant traction from more excitement, growth, productivity, and profitability with all patients. You do not have to throw your current practice out. You just have to update to make today’s fast changing best in class model fit into your office better. The fundamentals have changed. The focus has changed, the business model has changed, and the ability to influence how you and your staff at Think and Act has changed. You need to know what these changes are and how to implement them properly. I assure you, the reward will easily generate a dramatic shift in your practice.

Impact and income. As you know, The Masters Circle Global has tremendous experience helping doctors just like you have their best year, year after year by acting as their COO Chief Operating Officer and helping them become more masterful communicators and keeping them up to date with the changes. In practice. Having a Chief Operating Officer who has a deep understanding of any and all types of chiropractic practices, doing it with remarkable results for decades, and doing it at a fraction of what Chief operating offices typically earn. So here is my first suggestion. If you want to reclaim your passion and purpose, and if you’re finally serious and realize you need to adapt in order to grow your practice like never before. And if you wanna learn more about why you need to become far more persuasive, productive, and pos and profitable, on your screen right now is a QR code. 

Take out your cell phone, open up your camera, aim it at that QR code. Go ahead. Do it right now. It will take you directly to a special site where you can complete the discovery form for yourself, and so could each of your staff, All simple yes or no questions and answers about the six essentials. The whole thing should take three minutes or less. I’m urging you to get off the merry ground of continuing to do the same things over and over again and just hoping and praying that magically it’s all gonna come together and get better this year simply because the calendar changed. It doesn’t work that way. So take action my friend, not for me, but for yourself and the people you serve. Place your camera on that QR code. Go ahead and do it, and complete the discovery form today. I assure you what you’re gonna learn and how to make those changes will shock and surprise you. I hope you do it. I hope you do it for yourself. Have a great day.

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