Chiropractic Coaching: What is a Passion Brand and Why You Should Care

Welcome to this Week’s Thrive in Five. I’m Dr. Bob Hoffman for The Masters Circle Global where legends are made and legendary practices are built through chiropractic coaching. Today I want to discuss what is a passion brand and why you should care. Today’s most successful business model is based primarily on six essential concepts, and yet 99% of our profession is unaware of any of these or how they support or more likely interfere with your ability to run and grow your practice. 

To remind you, the six essentials are friction pricing, clinic operations, becoming a passion brand persuasion, and finally getting inside the head of the decision maker. Today we’re gonna discuss what is a passion brand and why you should care. Let’s start with this simple but important question. What do Apple, Tesla, Starbucks, and Amazon all have in common? Well, they’re all passion brands, and currently there are no passion brands in healthcare, and this is a golden opportunity for you and for chiropractic and any wellness provider that we have never seen before.

So please listen carefully. Passion brands, recognize your individuality and continuously customize and create lifelong and sometimes generational love affairs with their patients. Passion brands attract and invigorate passionate people because their customers, clients, or patients find their passion in what you do, who you are, and how you deliver your service. Passion brands continue to evolve, adapt, and refine their business model as well as their delivery model. Their innovators, as they continue to learn, improve and grow, they stay committed to constant never-ending improvement. A passion brand is a brand you form a personal attachment to. They become part of your identity. Passion brands cause you to modify or change your habits, your behavior, your understanding, and maybe even your standards. Passion brands create such a connection with you and you with them that advocates spontaneously speak of them, sharing their enthusiasm for them with their friends, family, and colleagues.

Passion brands deliver an emotional benefit and an emotional connection. They want to share that feeling, that emotion with others because they want them to benefit just like they have benefited. In this case, they want them to regain their health and vitality just like they did in your practice. Their life is better and they want others to have their life improve as well because they’re raving fans. So I ask you, what would your practice be like if all of your patients all day long were raving fans that they trusted you, believed in you, and respected you? Remember that you want your patients to find their passion in what you do, in who you are and how you live your life. When your patient finds their passion in you and your practice, trust me, they will engage, commit, and be fully compliant. As the cliche goes, they will stay, pay and refer.

And yes, we want thousands of patients just like that. This is what will make you a passion brand, and that’s why becoming a passion brand is so important and should be in your awareness, consciousness, and intentionality. Some additional examples of passion brands that you are familiar with might be Disney, Harley Davidson, Trader Joe’s, Lego, Netflix, Nike, Lululemon, and Uber. Just to mention a few. The odds are overwhelming that you never heard of a passion brand before or never considered becoming one or did know how to get there. Another example of the benefits and reasons why it’s so important to have a COO, a Chief operating officer. And I’m certain that if you are honest with yourself, you know I’m talking about you, the most important question is this. Is it possible for you to succeed or to express your level of potential or to feel the joy and fulfillment you are meant to feel every single day?

If you’re not even aware of any or all of these essential concepts, The Masters Circle Global has tremendous experience helping doctors have their best year ever year after year after year by acting as their chief operating officer and helping them become passion brands and doing it with a deep understanding of any type of chiropractic practice and doing it with remarkable results for decades and decades and doing it at a fraction of what chief operating offices typically earn in the marketplace. And this is what expert coaching, mentoring, and having a COO can do for your practice. Regardless of you’re barely getting by or seeing hundreds of visits a day. Expert Chiropractic Coaching focuses you on what is the best and the easiest way to get from where you are currently, regardless of where that is, to where you want your practice to be. So here is my first suggestion.

If you want to reclaim your passion and purpose and reclaim your joy and happiness, and if you’re finally serious and realize that you need to adapt to grow your practice like never before. And if you wanna learn more about why you need to become a PR passion brand and how to do that on your screen right now is a QR code, please take out your phone, go to your camera and scan it on that QR code. Go ahead, do it right now. It will take you directly to a special site where you can learn a lot more about the six essentials and find out how well or how poorly you and your practice complies with these six essentials. In today’s most successful business model, I’m urging you to get off the merry ground of continuing to do the same thing over and over again and hoping and praying that magically it’s just going to get better and come together because the days go by, I’m urging you to end the misery of being in the status quo. 

So take action my friend, not for me, but for yourself. Place your camera back on that QR code if you missed it, and learn about the six essentials that you need to master. Right? Go ahead, aim it at that QR code. Learn more about the six essentials and get ready to take your practice to the next level and beyond. We’ll be with you again next week with another Thrive in Five.

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