Chiropractic Practice: Can Chiropractic as a Language Make the Invisible Visible?

Welcome to this week’s Thrive in Five. I’m Dr. Bob Hoffman for The Masters Circle Global, where legends are made and legendary practices are built through chiropractic coaching. Today I want to discuss, can chiropractic as a language make the invisible visible? Here is an important question for you. Is chiropractic a profession, a healing technique, or a language?

Well, the correct answer is it’s all three. However, only a select few in our profession have ever heard or ever considered chiropractic as a language. And this is a significant error in your thinking that is affecting your practice in a negative way. When you position chiropractic as a language to your patients and your prospective patients, And explain that you’ve been trained to ask the patient’s brain and body very specific questions and the brain and body always, I mean, always tells you exactly what’s going on with that individual patient, even if the patient themselves is completely unaware of it.

It changes the relationship and totally engages the patient on a much deeper level. The pet, the patient now sees and understands how you, the doctor make the invisible visible. And it’s very important and totally impressive to all lay people. It is a terrific way to build trust. and to quickly establish a winning long term win win relationship.

The patient now sees you very differently than a back doctor or a sub orthopedic specialist or a higher level massage therapist or an alternative practitioner or any other derogatory or damaging term or descriptor. They now see you as a savant. A trusted expert, an intuitive, a healer and a wizard.

Their level of respect skyrockets in the moment. They have never been to a doctor before that knows and can demonstrate what is working, what’s not working, what’s functional or dysfunctional, what’s balanced or imbalanced, or what’s healthy or not healthy, how impressive. How impressive will it be for you to tell your patients what’s wrong instead of asking them what’s wrong for you to lead the delegate doctor patient dance and for you to take charge for you to establish your authority and your skill set.

Now you may have never thought of what you do this way. But every possible assessment like leg lengths, range of motion, palpation, posture, all give you clear cut indicators and clues to what is well and what’s not well for that patient. Every test you run, like muscle tests or occipital drop or reflexes, give you very strong and clear indicators of what’s normal.

And every technique you use is just yet another way to ask the patient’s brain and body what’s going on below the surface that the patient can’t see, feel, taste, or touch on their own. What does a high occiput on the right tell you? Or supine leg lengths and not being able to toe in each foot evenly. Or prone leg lengths showing you a short leg on one side.

Or when you raise those legs up towards 90 degrees feeling a heaviness or a resistance or a tightening of the lower back? Or what does a parietal reflex show when you have a spongy reflex on one side? Or what does a restricted range of motion tell you? Or an imbalance in weight distribution? And the list of questions we could ask and should ask the brain and body to learn what’s going on is both endless and extremely telling.

You see, seeing chiropractic as a language and explaining that to your patient and assessing and commenting and then correcting and commenting is beyond valuable, useful, and an individualized way to make the invisible visible and to elevate your relationship with that patient. Please remember that all people, including you and me.

And certainly every one of your patients only respond to what’s visible to them. Many of my clients have million dollar practices and have had them for years. And here’s a key reason. They’re all consistently extraordinary in making the invisible visible for their patients. Not just managing, reducing, or eliminating their patient’s pain, but showing the patient the subclinical findings, and explaining what each of these findings means, and it’s significant, so they can monitor and manage that patient’s health effectively.

now and in the future. So your main job becomes making the invisible visible to make the patient want to continue care way past just feeling better. It’s important to realize that symptoms are the last thing that shows up in the disease process, but also the first thing that goes away in the healing process and that healthy people always feel great.

But feeling great is no indication that you’re healthy when you succeed in getting the patient to feel better That just gets them back to neutral. They’re no longer in pain, but they’re not necessarily healthy in addition, there’s a whole world of possibility past neutral like better energy and endurance improve mobility and flexibility and Deeper restorative sleep, stronger immunity, better posture, better digestion, the ability to manage stress more effectively, less anxiety, no mood swings, no more emotional eating, and aging gracefully instead of growing old.

This is not only good doctoring. But it’s a powerful way to recession proof and to future proof your practice. And this is a significant shift from treating problems to treating people. A shift from crisis care to health and wellness care that everyone deserves. This is a shift in your thinking, doctor.

So your patients get what they want and what they deserve, which is to be fully alive and in peak neurological health. It’s good doctoring because all patients should be monitored and managed on a regular basis to either confirm that they’re making progress and healing or to show you exactly what course corrections may be necessary to get them on the right track.

This allows you to customize your care, to customize your recommendations and your results with each and every patient. Remember that outdated concept of one size fits all has never worked and won’t work. You must be willing to let go of the past to embrace the present and prepare for the future. And this allows you to take the patient way past no pain to ongoing care to achieve optimal neurological expression, living their best life.

aging gracefully. And this is what’s so critical about you and your service. It also creates lifetime patients, which should be all of our overarching goals. Remember to have what only 5 percent of what the best in class has, you have to be willing to do what 95 percent are unwilling to do. And quite frankly, the six essentials should always be part of your daily and weekly training if you’re really serious about growing your practice and growing your income.

If you’re not familiar with these strategies, start scanning the QR code on your screen right now and learn much more about these six essentials. Once you do that, it’ll show you how to make the invisible visible in your practice and teach you what no one else is teaching. The six essentials are a critical piece of the future of your practice, especially if you want to grow your impact and your income.

That’s why we invite you to scan that QR code, take out your camera and scan it right now and learn so much more about this essential information to help you refine, modify and improve what you believe and what you act on every single day inside your practice. Master the concepts of chiropractic as a language, make the invisible visible, and watch your practice grow like it has never grown before.

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