Chiropractic Practice: Reducing the Friction On Your Team

Hello everybody and welcome to Thrive in Five. I’m Dr. Dennis Perman and I’ll be your chiropractic coach for today. The topic of discussion for now is reducing the friction on your team. Dr. Hoffman introduced last week the six essential strategies, and we’ll talk a little bit more about that as we go. I wanted to expand on the idea of friction because this is one of the most common issues that we have to deal with in our practices. You see, everybody wants the same thing, great healthcare, reasonable price, easy operation. Everybody wants the same thing. Then why is this so difficult to deliver it? It’s because of friction. 

You see, friction is the natural resistance that manifests, that interferes with any kind of movement. Now, friction is necessary. If there were no friction, we couldn’t walk. You have to have friction of your feet against the floor to be able to move. But excessive friction is detrimental and excessive friction on your team is especially detrimental. So today we’re gonna be talking about what the friction on your team is actually made of and what you can do to make it better. 

So I’m gonna make a case for this, a C A S E for this, and hopefully the information will be pleasing and useful for you. The C stands for clarity. You see, one of the most important things to do to eliminate friction is to be clear. You have to make sure that your team is clear on their responsibilities, that every CA is trained effectively so that they know what they need to do and when, and that they’re not bumping into each other thinking that they’re supposed to be doing somebody else’s job. So clarity is the first issue to make sure that everyone on the team is clear on what’s on what’s expected of them and what they’re responsible for.

Now, the A stands for accountability. Accountability means that everybody needs to take responsibility for their position and for playing their most important role on the team. When people are not accountable, that’s when friction manifests, because if I don’t take responsibility for doing what I need to do, either it doesn’t get done, which causes friction or somebody else needs to take their attention off what they’re doing and do what I didn’t do, and that causes friction. Or everybody’s just uncertain about what needs to be done next, and if nobody is accountable, friction, friction, friction. 

So we’ve gotta make sure that we have both clarity, that everybody knows what is expected of them, and accountability that everybody’s willing to accept that responsibility properly. Now, the S in case stands for systems. It’s all very nice that everybody knows their job. It’s all very nice that everybody’s willing to work together.

But now there has to be a system where everybody works together in harmony. That’s what eliminates the friction, is when everybody is pulling in the same direction at the same time, in the same way toward the same outcome. And that’s what leads to the E in case, which would be excellence. I don’t think excellence needs any explanation. Excellence means you want to take your game to the highest level possible so that you can deliver on your promise, your promise to your patients, your promise to your team, and your promise to yourself. Now, the C A S E, the clarity is gonna lead towards communication. If everybody understands what’s expected of them, there’s gonna be more fluid communication and the accountability is gonna lead towards accessibility. 

If everybody is accountable, then that means that the service will be made available to people so that they can take advantage of it and use it properly.
Systems lead to service so that if everybody understands the system properly and is willing to work together, then that’s gonna generate service. That’s gonna create the kind of relationship with your patients that you really want. And excellence. Excellence just begets itself. 

Excellence feeds on itself. When you are excellent at what you do, it just creates more and more and more excellence. Now, why is this important in the first place? You see, we have a responsibility as chiropractors and wellness professionals to create an extraordinary experience for our patients. And in order to do that, there’s a system of guidelines or essential strategies that we default to that we believe. 

If you master, if you learn and master these six essential strategies, then you’re gonna be able to deliver on your promise to chiropractic, to your patients, to your community, and to yourself. So make a case for this by understanding your clarity and communicating on it by making sure that you are accountable and letting that lead to accessibility by developing excellent systems which will take you towards service.
And then having excellence, which will certainly lead towards excitement and exhilaration and essential strategies. 

So we have a seminar coming up in Chicago, May 19th and 20th. If you wanna learn more about the Six Essential Strategies, then just scan this code and it will take you to a A page where you’ll learn all about these six strategies so that you can apply them effectively in your practice. Whether or not you decide to join us at the seminar, visit the website and learn the information that’s specifically there for you to learn so that you can create the practice that you really want. Yes, of course we’d love to see you at Seminar, but it’s more important that you understand, digest, and implement these Six Essential Strategies because that’s what’s gonna take your practice to the next level of of, and that’s what you deserve and that’s what your patients deserve.

So please scan this QR code. I think that you’ll be very pleased with the information and if you are so moved, it’s perfectly great. We’d love to see you at Seminar. Um, you’ll get all the information you need, but the bottom line is you can learn a lot from just going to the website. So please do that. It’s always a pleasure to serve you, especially working on this critically important information of friction and the six essential strategies. Thank you very much for your attention. This is Dr. Dennis Perman for The Masters Circle Global signing off for Thrive in Five.

Checkout our other Thrive In Fives

Don’t forget to learn about our Practice Growth Calculator